Thanks to this article, you decide on your best camera for starting a photography business. I will go over typical starter cameras, pros and cons and the best deals on cameras right now. Lets get started.

Every photographer wants to take stunning high-quality photos without a lot of effort. The best camera for starting photography business can arrive as your best starting point. In fact, the best camera to start your photography business has different factors to consider. You need to choose a high-quality camera that meets up with your style and personal preferences. There are many top level cameras on the market right now, however, do you know which one is the most considered as the best for starting a photography business? To get this knowledge, you should read this article in depth.

Best camera for small business photography

Finding a good camera for your photography business is one of the most important decisions a budding photographer makes. For one thing, having the right kind of camera will not only greatly improve your work but also save you money when printing your photos and digital images.

You’re probably asking yourself: Which is the best camera for starting a photography business? I’ve asked myself the same question. While there are lots of great photography cameras out there, I’ve previously used many of them and my favorite is still the Canon 5D Mark III. But that’s not to say cameras outside this range are bad — if you’re looking for a cheaper option, check out this post on the best cheap DSLRs for professional photography.

Anyone can learn how to become a professional photographer these days. Smartphones with exceptional cameras are available for consumers everywhere and it’s pretty obvious that these devices now rival entry level DSLRs when it comes to quality….

I’ve been a photographer for almost two decades now. It’s an amazing life, and I truly enjoy what I do.

Best Camera For Starting Photography Business

Photography is wonderful, and if you are reading this, you most likely agree. Taking your hobby and turning it into a viable business is something which many of you may currently be considering. One thing that might be holding you back is the notion that you need every piece of gear under the sun to get you going.

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We offer the best camera for photography and video anywhere in the world, thanks to our high-quality designs, values, and styles.  For binoculars, there are many different designs available. Shop at the solaroidenergy official website for the starting a photography business in Canada. It is no surprise that our binoculars are among the most popular on the market. For the best camera for beginner nature photography, please visit our site. You’ll find a variety of choices for starting a photography business camera today. Make your choice now!

Best Camera For Starting Photography Business

What Gear Do You Really Need To Start A Photography Business?

Photography Careers and Business What Gear Do You Really Need To Start A Photography Business? Max Bridge, 6 years ago

Some will agree with what I’m going to say here, and some of you will not. The point of this article is to highlight that gear should not be the overriding factor stopping you from taking that leap. With that in mind, here are my recommendations for the bare minimum you need to get your photography business off the ground.

photography-business-gear

Photography Business Gear Essentials

We hear it on an almost daily basis, “it’s the photographer, not the gear” and as a professional photographer, I understand that phrase. However, it does not mean you can begin to charge for your services while using a smartphone. But what camera do you need?

Ultimately the answer to the question, “What camera do I need?” comes down to two main points.

1) What are you shooting?
2) What will the resulting photos be used for?

Sadly, it would take too long for me to reel off every camera out there and say which would be best for each genre of photography. One thing I can say with absolute certainty is that you will not need the best of the best when you’ve only just started. My advice would be to get the best you can afford and stop there. The key part there is the word afford. You need to view your business expenses as a whole and not blow your entire budget on any one item.

If you’re already in the position of looking to take the next step, you most likely have a camera. My opinion is, don’t upgrade. Instead, invest that money in marketing. After all, it’s no good having the latest and greatest with $0 to market your services.

Personally, I use the Nikon D750 and love it. The lower end models of many camera manufacturers these days far exceed the capabilities of the best cameras ten years ago. And guess what? Ten years ago, photographers made money with those cameras. If you need full-frame, the Nikon D610, Canon 6D or Sony A7II are all excellent cameras. (Oh no, I’m doing it. I’m falling into the rabbit hole of listing gear! I’m going to quit while I’m ahead).

what-do-i-need-for-a-photography-business

What Lenses Do I Need For My Photography Business?

I’m not a wedding photographer, but I know people who shoot entire weddings using only one lens. It’s possible. Would it be limiting? Yes. Is it impossible? No. There will be many of you now thinking “I couldn’t shoot a whole wedding with one lens!” and that’s fine. But do not allow a fear that without such and such piece of gear, you cannot work as a photographer. It’s simply not true.

In an ideal world, we would have every single lens our hearts desire. But do we need all that glass when we’re starting out? Having a keen eye on all your expenditures is a vital step to making your business viable. As a new photographer, you simply won’t have the turnover to allow you to invest heavily in gear. Does that mean you shouldn’t start your business? Or that you need to save thousands before you even get going? No, not in my opinion. If we always waited for the ideal circumstances, we would never do anything in life.

At the end of the day, the answer to “what camera / lens do I need?” is something which only you can answer. The best piece of advice I can give is: base your decisions on need, not want. When I began, I felt it was necessary for me to have everything. That mentality held me back.

[REWIND: LIGHT MODIFIERS: WHICH SHOULD I BUY? THE BIG, THE BAD, AND THE UNNECESSARY.]

photography-business

Screenshot from maxbridge.co.uk

Things Your Photography Business Cannot Do Without

Imagine you started a business selling something online. You built a website and invested all your money in machinery for when the business would begin turning over millions. Because it will, of course. Then you sit there waiting for the cash to start rolling in. You have all this stuff, but nobody knows about you. All your stock and machinery now sits there doing nothing. Nobody is buying what you are selling, not because the product is bad, but because they don’t know it exists.

The most important place you can invest your money when starting a business is marketing. Sure you can be the photographer with thousands, even tens of thousands worth of gear, banging your head against a wall wondering why your lovely new camera is not getting you work. OR, you can be the photographer who starts with the bare minimum (a basic camera, one or two lenses and a computer) but invests all their money into marketing. Yes, you’re using inferior equipment, but you’re working and earning money.

Spend a small amount of money getting your website together. If you can, design it yourself using something like WordPress. Decide on the genre of photography you want to pursue and then scrutinize your gear. In the beginning, approach gear with this in mind: “What can I get away with NOT having?” With your website designed and a small list of equipment to purchase, throw every remaining penny toward marketing.

[REWIND: YOU’RE NOTHING WITHOUT SEO! | WHY I MOVED MY WEBSITE TO WORDPRESS]

what-gear-for-photography-business

When Can I Buy All The Gear I Want?

As your business turns over more, you’ll be able to start upgrading your equipment, and I would advise doing so. No, you don’t need an amazing camera, the best lenses, lighting equipment and so on, when you first start. But, as you work more, the value these items present will become even more apparent. Eventually, you’ll be able to scratch that itch and purchase everything you want. I’m eagerly awaiting this day myself.

Some of you might be thinking, “I’m at that stage now. Thanks. You’ve now helped me justify spending loads more money on gear.” Wait a minute. As photographers, our focus is often on the acquisition of lots of new shiny gear. It’s understandable. However, as a business owner, your focus should always be on the acquisition of new clients. Therefore, gear should never be your priority.

gear-photography-business

Image courtesy of Sunshine & Reign Photography

Education, which allows you to develop your photography, is a much better place to invest. It will allow you to charge more for your services, as you’re offering a better product, and hopefully, bring more clients through your door. Take a look at all the courses we offer in the SLR Lounge Store and see if any of those will improve the breadth and quality of services you can provide. Click here.

Summary

I wish I could have listed loads of gear and said, “This is exactly what you need to start a business!” As I eluded to above, the fact of the matter is, YOU need to answer these questions yourself. Keep business at the forefront of your mind, and gear right at the back. Remember that photographers ten years ago used equipment, which today, is comparable to lower end cameras. Prioritize getting clients and advancing your skills as a photographer, rather than satisfying your inner gear hoarder. Finally, always think, “What can I get away with NOT having?”

What gear did you have when you started your business? Comment below.TAGS

How To Start A Photography Business [7 Simple Steps to Success]

Ana Tavares, January 7, 2019

Today I’m going to walk you through the step-by-step process I used to grow my photography business from a part-time hobby into the successful business it is today!

Actually, correction… the step-by-step process I wish I used to grow my photography business.

When I started my business, I didn’t follow any guides or processes.

All I had to begin was a passion for photography and a desire to get paid for doing something I love.

Over the years, I navigated through a number of experiences from successes, to challenges and mistakes.

But here’s the good news:

My journey taught me critical lessons that I get to share with other photographers who are just getting started.

So let me rephrase:

Today I’m going to walk you through the step-by-step process I wish I had when I started my photography business.

  • Step 1 – Determine what type of photographer you are
  • Step 2 – Decide on how you’re going to make money
  • Step 3 – Create a super simple business plan
  • Step 4 – Pick the right camera and lenses
  • Step 5 – Cover the business basics
  • Step 6 – Build your website & portfolio
  • Step 7 – Turn on the marketing

Step 1 – What type of photographer are you?

Before we dive into how to build a business and make money, it’s important to start by reflecting on your own passions, talents, and lifestyle.

You can accomplish this, by simply taking the time to ask yourself questions. You’ll find below 5 simple, yet essential questions to help you connect with your inner photographer.

Tip: Copy and paste the following questions into a Google Doc. Take the time to type out honest answers will help you get started on the right path.

Question 1: What type of photography do you enjoy the most?

Even if you don’t have much experience, list out the things you really like capture. For example: food, landscapes, people, events, animals, and architecture are all great answers. If you love photo editing or combining images together in Photoshop, add that in too.

Question 2: What are your strengths?

Make a short list of your strengths and split them into two categories: photography and business.

This can be a hard question to answer, so sometimes it can be best to chat with friends, family or colleagues.

Photography strength examples:

  • I’m good at scene design
  • I’m fantastic with lighting
  • I know a lot about cameras and technology

Business strength examples:

  • I’m good with people
  • I’ve got a big social media following
  • I have an accounting background

Question 3: Are you good with people?

Understanding this early can really help you best align with clients and projects. If you love people interaction you may enjoy your day-to-day more if you are surrounded by other such as in wedding and event photography. On the other-hand, if you prefer to work alone with as little interaction as possible then something like landscape may be more interesting to you.

Question 4: How much time do you have to invest in your business?

When are you available? Nights? Weekends? Full-time?

Your availability plays a role determining what type of photography you may be most available to do. As an example, events often happen on evenings and weekends, and so you may be getting calls to work on those schedules. It will be easier to say yes to projects, if you are available during those times.

Question 5: What equipment do you have?

Take a moment to list the equipment you currently have: cameras, lenses, drones, lighting, tripods, etc.

In step 3, we will go over if it’s time to add-in additional equipment.

Step 2 – How are you going to make money?

There are many ways to make money as a photographer.

We can summarize these unique money-making methods into three main categories: taking pictures, teaching photography, and selling photos.

Taking pictures for clients

Most first-time photographers start here.

There are so many different things you can do. Here are just a few examples:

  • Events (weddings, corporate parties, sports)
  • Portraits (couples, babies, LinkedIn profile pictures)
  • Business (restaurants, real estate, websites)

So how do you choose what to do?

This is exactly why we went through step 1!

By reviewing your answers, you will have a good idea of what most interests you.

I’d highly recommend doing some additional research to figure out if your schedule, experience, and overall style matches what you want to do.

Note: Doing one particular type of photography doesn’t hold you back from doing another. Start small, you will be able to improve quickly and don’t need to immediately buy all kinds of equipment.

Teaching photography

As you gain more experience, workshops and courses can be a great way to earn additional income.

Unlike most photographers, I created my first workshop very early in my career.

At the time, Instagram’s popularity was on the rise and I had a talent for taking pictures with my phone. So I decided to create an in-person workshop to teach people what I knew.

It quickly became a success and really helped to skyrocket my photography business. More on that later.

If you’re interested in teaching photography, I’d recommend participating in courses and workshops yourself to get a feel of what you like, don’t like, and what would be required as a teacher to create that experience. This will help you determine if it’s a good option for you.

Keep in mind that courses and workshops can be delivered in a variety of formats, such as in-person workshops, live webinars, and Youtube videos monetized through advertising.

Selling your photos

Recurring revenue can really help make photography a sustainable career and allow you to plan and invest in yourself and business as you grow. There are many ways to do this, a few options includes getting clients on retainer and you can also create this by selling your photos.

Every month, you can be getting money deposited into your account based on the number of stock pictures or prints you sold. It’s pretty cool!

With increasing competition and numerous free stock image resources now available, it can take a lot of time to make and a large portfolio to make a consistent income online.

If you’re just getting started, I’d recommend that you consider the sale of your stock images as additional income, instead of your main focus.

Here are some of the top places you can sell your stock photos online:

  • Twenty20
  • Shutterstock
  • Fotolia
  • Pond5
  • Dissolve
  • iStock

Step 3 – Create a super simple business plan

Before officially launching your photography business, you need a plan for where you are going.

Now I’m not talking about a complicated business plan like you might find online. No need for a SWOT analysis or human resources plan here.

The idea is to create a working document that helps you understand the viability of your venture while serving as a guide for your upcoming business decisions.

Your business name

Your business needs a name for multiple reasons: branding, your domain name, legal incorporation, etc. This doesn’t have to be complicated. Many photographers use their name or their name + photography.

For my business, I went with Ana Tavares Studios.

Your audience

Who are you targeting? For example, if you decide to offer real estate photography services, your audience might be real estate agents and professional home stagers.

Your services and prices

For some people, it might be a little early to determine packages and prices.

A great way to do this is to work backwards by understanding first your costs of living, your business costs, profit margins and taxes. With the number of hours you expect to work a month this should help you understand what your minimum hourly rate should be.

This will set a standard for the quality of your work. Just make sure that there is demand at the price you’ve set.

Here is a quick scale to help you get started:

  • Entry level photographers: $50 – $150/hour
  • Professional photographers with experience: $100 – $250/hour
  • Elite or specialty photographers: $250 – $500+/hour

Your goals

You might have previously heard of S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, Time bound). I specifically recommend using SMART goal planning, as it is simple and easy to follow, but allows for actionable and realistic business planning.

Here’s an example of how realistic goals can help ensure your business plan:

Goal: “I want to make $50K this year photographing weddings.”

If you were planning on charging $1,000 per wedding and most weddings take place on weekends, are you willing to be available for 50 out of 52 weekends in the year? Do you have contacts with wedding planners or other photographers to help you get fully booked?

Questioning your goals and ensuring their legitimacy can help you better structure your business for success.

The idea is to be realistic, while also setting a goal that excites you and lifts you forward!

In this example, maybe you change your pricing structure (with the right experience) or include additional offerings like family and lifestyle photography sessions to increase your income outside of weekends freeing up some weekends while still meeting your financial goals.

Time commitment

You are more than a photographer, you are also a business owner!

To help you succeed as a first-time entrepreneur, remember to set aside some time every week to growing your photography business. Whether it’s working on your website, posting on social media, learning a new skill, or simply experimenting with new photography techniques.

Financial resources and costs

Starting a business costs money (especially one that requires you to have a lot of equipment!). Depending on the elements you may already have to start with, keep in mind there maybe additional things you need or would like to have! Also, make sure to have a small budget for last minute surprises!

Here are just a few things you will need to consider in your business plan:

  • Cameras: ~$1,000+
  • Lenses: ~$500+ each
  • Flashes: ~$350 each
  • Memory cards: ~$20+ each
  • External drives: ~$100 each
  • Laptop: ~$1,500+
  • Website: ~$200+/year
  • Lightroom and Photoshop subscription: $120/year
  • Business licenses: ~$150
  • Insurance: ~$600/year
  • Accounting: ~$300+/year
  • Contracts: Free to $1,000+
  • Online proof gallery: ~$120 per year
  • Business cards: ~$20+

*prices in USD

Step 4 – How to pick the right equipment?

You will want to choose a camera and lens based on the type of photography you’re going to be doing.

Depending on your situation, you might already have a camera a camera that you love, or as you’re going pro may be considering an upgrade!

Either way, here are a few things you need to consider when looking at camera specs:

Megapixels (Image output)

The resolution of an image is determined by how pixels (px) it contains.

For example, a standard HD TV screen is 1920 x 1080 = 2,073,600 pixels.

This converts to 2.1 MegaPixels (MP).

Don’t get too caught up with how many MPs a camera has without considering how the camera will be used. Generally, there are two reasons you’d want a camera offering a high resolution(more MegaPixels):

  • You’re going to be photographing for print media. The larger the print, the more MPs you need.
  • You tend to digitally crop your images. When blowing up sections of an image, the higher the resolution, the better.

If your main focus is the Web, your camera resolution won’t need to be as high as the examples above!

Aperture (Lighting conditions and depth of field)

If you’re going to be photographing in low light or using depth of field (DoF), you will need to consider the aperture (or f-stop) of your camera lens. You can calculate this number by dividing the focal length of the lens by the diameter of the opening in the aperture diaphragm.

f = focal length / aperture diameter

(image credit: Blackfox 1985)

The lower the f number, the “faster” and better the lens can perform for both low light and depth of field photography.

In easier terms, high quality lenses usually have a larger range of f-stops than more entry-level lenses.

Shutter Speed and In-body Image Stabilization
(action vs still shots)

Shutter Speed is the amount of time that the shutter is open while taking a photograph. The slower the shutter speed (½ for example) the more light you will let in. This is great in low light, but a slow shutter won’t work well if your object is moving.

Any modern camera will give you a variety of settings when it comes to shutter speed. Typically, the better the camera, the more control you will have over the specific shutter speed and the available range.

(image credit: ShootTokyo)

Some cameras and/or lenses offer in-body stabilization that allow you to use a slower shutter speed (for lighting) while reducing the blur effects of motion photography.

Pro tip: Shutter Speed, Aperture, and ISO (related to sensitivity of image sensor) make up the Exposure Triangle. All three elements are interconnected and affect how cameras can perform in a variety of conditions.

DSLR vs Mirrorless

Digital Single Lens Reflex (DSLR) cameras have been around since the early 90’s. Because they use a mirror to reflect the light into the viewfinder, they are extremely fast as they show you exactly what is being shot. The downside is that they are much larger and heavier than “mirrorless” cameras.

Thanks to advancements in technology, mirrorless cameras are becoming super popular. They use a digital preview of the shot, without the use of a mirror. More than just being smaller and more compact, they are often much better for filming video and outperform in low-light conditions.

The only downsides to Mirrorless cameras are their lens selection, slightly shorter battery life, and, in earlier models, slower Electronic Viewfinders (EVF) which means a delay in what you were seeing.

Here’s a handy infographic to help you quickly pick the best camera for your style:
(details about the specific cameras and lenses are below)

Beginner cameras / lenses:

  • Canon 80d – 24.2MP, 7fps shooting, DSLR, APS-C sensor, Canon EF and EF-S lens mount
  • Sony A7 II – 24.3MP, 5fps shooting, Mirrorless, Full Frame sensor, Sony E-lens mount, IBIS
  • Nikon 7200 – 24.2MP, 6fps shooting, DSLR, APS-C sensor, Nikon F-lens mount

Intermediate cameras / lenses:  

  • Canon 6d II – 26.2MP, 6.5fps shooting, DSLR, Full Frame sensor, Canon EF-lens mount
  • Sony A7R – 42MP, 10fps shooting, Mirrorless, Full Frame sensor, Sony E-lens mount
  • Nikon Z6 – 24.5MP, 12fps shooting, Mirrorless, CMOS Sensor, Nikon Z-lens mount

Advanced cameras / lenses:

  • Canon 5D IV – 30.4MP, 30fps shooting, DSLR, Full-Frame sensor, Canon EF-lens mount
  • Sony A7S II – 12.2MP, 5fps shooting, Mirrorless, Full-frame sensor, Sony E-lens mount
  • Nikon Z7 – 47.7MP, 9fps shooting, Mirrorless, CMOS Sensor, Nikon Z-lens mount

Lenses

Lenses make a tremendous difference, you will be the most happy with the images you are creating if you are using the right lens. Lenses have such an enormous contribution to how your images will turn out that my personal recommendation when starting out would be to spend less money on a camera and invest in higher-end lenses.

This way you can dramatically change the look of your shots and really experiment with primes vs. zooms and explore different focal lengths to find your style. Lenses can get very expensive if you are just getting started, so if you have friends that are interested in photography and share the same lens mount you can share lenses or borrow theirs.  You can also often rent lenses from local photography stores to test out before making your investment.

Lenses can be explained in few ways. To keep things simple, there are two categories:

Fixed focal lengths (commonly called “primes”) 

These are lenses that have a single focal range (eg. 50mm lens). With these lenses you will need to “walk to zoom” in order to get closer to or further from the subject. That just means you will have to physically move to get the framing you’re looking to capture.

  • Pros: Better for low light and provides more depth of field (faster lens with larger F-stop value).
  • Cons: Walk to zoom is time-consuming to reframe. This is inconvenient when you’re in a large or a fast shooting environment.

Zoom lenses 

These are lenses that have multiple focal ranges (eg. 16-35mm or 70-200mm). “Zooms” have the advantage of being more versatile. You can stay in a single place and get closer to or further from your subject by simply adjusting the lens.

  • Pros: allows you to stay put and use the lens to get further or closer to your subject.
  • Cons: expensive, larger, and typically smaller apertures (less depth of field).

Selecting your first lens

This choice might be easy for you if you buy your camera in a kit with both the camera body and the lens. If you were purchasing separately a couple recommendations to look at:

Beginner primes:

Every manufacturer produces an inexpensive 50mm lens of decent quality, with a f1.8 aperture. Canon, Nikon, and Sony can all be options as a starting point for prime lenses.

Intermediate primes:

The next level up from the “nifty 50s” gets you a larger aperture (typically f1.4) and more focal ranges (35mm, 40mm, 50mm, 85mm, etc.). For general photographing, the 50mm is still the most common prime lens you’ll find, but other focal lengths can also give really fun looks. Canon and Nikon make great options in this range as well.

Advanced primes:

When you go to the higher end of the prime lenses you get can get some incredible imagery. Canon makes 50mm and 85mm prime lens that have an incredibly large f1.2 aperture! In this higher-end category there are also reasonably priced options, such as Sigma’s Art line. These are available for different lens mounts and include all the major prime focal lengths.

Beginner zoom:

When starting out with zoom lenses, you’ll usually find that the standard focal length from all manufacturers is 18-55mm. For a beginner, this will give good range and will allow you to determine your ideal focal lengths for the kind of photos you are creating. Canon, Nikon, and Sony all have great beginner zooms to get you started.

Note: It is good to know that these lenses might not even fit on the higher level of camera bodies. You’ll want to compare lens mounts and ensure that if you have a full frame camera sensor you get a full frame lens.

Intermediate zooms:

There are many available options as you move up in the world of zooms. If you want to get images really close to wildlife, Nikon makes a 18-300mm zoom that will do just that. Alternatively, if you wanted to get wider shots around town something like the Tokina 24-70 works great for Nikon and Canon cameras.

Advanced zooms:

When you want the highest image quality you can get breathtaking images with high-end zoom lenses. My personal favourite is the Canon 24-70mm f2.8, which allows me to take both wide shots and beautiful portraits. If you were looking for more zoom, each company (Canon, Sony, Nikon, Sigma) makes a 70-200mm zoom that is great for nature, portraits, sporting events and everything in between.

Step 5 – Covering business basics

Now that you’ve got a viable business plan and amazing gear, it’s time to turn your idea into an official business venture.

Here are the things you will need to take care of:

1- Check availability of your domain name

Most website-building platforms offer a free domain name with annual subscriptions. So don’t buy the domain until you figure out how you’re going to build your site.

2- Lock in social media accounts

Go ahead and reserve your business name on Instagram, Facebook, and any other platform you’re going to be using.

3- Add your business location on Google Maps (optional)

If you’re opening a studio or will be working out of a physical location where clients go for pictures, you may want to create a business profile that appears on Google Maps.

4- Incorporate your business

This will vary greatly on where you’re located in the world and how your local corporate laws work. This Google search should help with that. As a Canadian, this is where I went.

5- Open a business account with your bank

For tax purposes, you should always separate your personal and business expenses.

6- Create templates for quotes, contracts, and invoices

I use Honeybook. It has everything you need to manage projects, book clients, send invoices, and get paid.

7- Get insurance

Because cameras and lenses can get very pricey, you will definitely want to invest in some insurance. In some cases, you might be covered through your standard renters or homeowners insurance. It’s best to call them to make sure.

However, in most cases, you will need to get separate insurance that will cover your gear as well as yourself when working on location. Insurance prices and coverage will vary greatly based on your country, state, or province.

Step 6 – Build your website & portfolio

Your portfolio can contain thousands of images, while on your website you really want to showcase your best work!

From the beginning, I’ve been using PASS Gallery for managing my portfolio and for sharing albums with my clients. On top of being free for basic use, PASS comes with a lightroom integration, a mobile app, and social media manager that makes my job so much easier.

When it came to building my website, I wanted a tool that gave me complete control over how everything looked. This is why I decided to build my site with PageCloud. Unlike other site builders, I can design freely without having to write any code. Additionally, they offer automatic image optimization, unlimited storage, and world class support to help with anything related to my site.

Here are a few tips if you’re building your first website:

  • Start small and then scale – one page is totally fine to begin with.
  • If you don’t have fixed prices to start, make sure your contact form is detailed enough to enable you to provide proper quotes. PageCloud’s form builder is great for this. For example, you might want to ask for name, email, phone number, how many people are being photographed, duration of the event, budget, location, etc.
  • To make it easy for your potential customer to book time with you, I’d recommend adding booking software to your site. There are a ton of options to choose from.

Step 7 – Turn on the marketing

As a photographer, it seems like there are a million things you can do to market your business. To keep things simple, here are some of my top tips – all of which have worked for me.

Start posting on social media

Put your best pictures on Instagram, even if nobody paid you for them. Invite your friends, family and networks to follow your account. Having followers and stunning images will make you look credible to potential clients. With instagram being so popular, photographers are really using it at a second portfolio and as a way to connect with potential clients and customers. Remember, it’s not so much the number of followers, as the interactions you have with your followers.

Join groups and interact on social communities

Aside from finding new clients, I’ve been able to benefit greatly from my interactions within online communities. For example, there are many local and global Facebook groups dedicated to photography and photographers.

When I need to rent or borrow a prop or equipment, I typically reach out to some of the local Facebook groups. On the other hand, if I need some tips or advice, I’ll like to reach out in global groups as photographers on the other side of the planet who may be willing to give additional insights.

Build your portfolio

Take lots of pictures! Not only is it great practice, but it helps build out your portfolio. Feel free to reach out to events or charities to offer your services for free. Not only are you giving back to the community, but you’re making great contacts that might refer you down the road. Make sure to get tagged in the photos and ask for some social media love!

Collaborate and be creative

When I started my course on how to take pictures with your phone, I wanted the workshops to be catered, but that was rather expensive. So I reached out to local restaurants and catering services and offered to take professional photos in exchange for the food. Talk about a win-win; I was getting free food for my workshops, building my portfolio, and making meaningful connections with local businesses – they were getting beautiful pictures that may have otherwise costed thousands!

Referrals are SUPER important

When you’re starting out, most of your clients come through referrals. Don’t be shy to ask a happy client if they know other people who might be interested in your services.

Look for opportunities in your daily routine

Every business needs photos—some more than others. When you see an opportunity, jump on it. For example, if there’s an amazing restaurant you love, but their social media photos and website are not hitting the mark, introduce yourself and leave a business card. You could also show them some of the work you’ve done for other similar businesses!

Ask for the sale

Whether it’s in person or on social media, it’s important to ask for the sale from time to time. Far too often, we hold back because we don’t want to seem pushy or promotional. The more you time your “ask” with people’s needs, the better. For example, if you do graduation pictures, remember to remind your audience to book before school is over!

A few bonus tips (I learned from my mistakes)

  • Always take deposits because people cancel at the last minute. Personally, I do 30% up front and then 70% after the shoot.
  • Unless you’re in the event space and pitching your business to potential clients face-to-face, you probably don’t need too many business cards. Today, everything is done online, through emails, phone calls, and texts.
  • Trust yourself: you’re a professional photographer… like an artist, what you can create only you can do. Trust yourself and your abilities!
  • A business is a work in progress so don’t wait to get started! If you’re waiting for everything to be perfect (website, Instagram, contracts), you’ll miss the moment.
  • Your style will change over time. Don’t worry about it. It takes time to develop a brand and a voice online. Be yourself, and it will come easier.
  • Make things easy for your clients by being organized and having a defined plan. They often appreciate having guidance on what they can expect, and where things are heading. Of course, an open plan that can adapt and evolve!
  • Be a sponge. You can always learn something new, whether its related to business or photography. So ask a ton of questions and find inspiration online. Reading this article shows you probably already have this important trait 🙂

Final thoughts

The advice mentioned above should help you jumpstart  your photography business. I tried as much as possible to offer you actionable  tips that can help you whether your business is  already active or yet to be launched!

In the beginning, it will be scary, you will wish you did things better and that is exactly as it should be! It means you are growing and improving as a photographer. There is a wonderful joy to getting paid doing what lights your soul and fills you with joy. Take the time you need and trust yourself, little steps are just as important as big ones!

If you’re ready to start building your photography website, start your free trial with PageCloud!

P.S. Their support is amazing!

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