urban decay eyeshadow primer potion original

Urban Decay Eyeshadow Primer Potion is a long-wearing eyeshadow primer that prevents color from fading. The revolutionary formula allows you to work with any eyeshadow shade and guarantees that it will not crease, fade or become muddy. The sheer nude base allows your shadows to stay put all day and night. Urban Decay products are 100% cruelty-free.

Our original eyeshadow primer potion was the first of its kind, and has been raved about ever since. This bestselling cult classic locks on color for all-day wear (and helps prevent fading and creasing) while creating an indelible canvas for makeup application. Its light-diffusing properties blur fine lines, while its anti-aging benefits help keep skin looking younger.

EYESHADOW PRIMER POTION

$24.00

PRODUCT BENEFITS

This award-winning, creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day.

Customer favorite

Easy application

Long wear

PICK YOUR POTION

Create endless eye looks that last with our not-so-secret weapon, Eyeshadow Primer Potion.

This creamy eye primer keeps your eyeshadow crease-free, your eye color vibrant, and your application smooth. Formulated with polymer technology, this vegan beauty essential serves as the perfect base for your eyeshadow and eyeliner, filling in any surface imperfections and prepping lids for all-day wear. 

Ingredient callouts:

Vegan

Paraben-free

Cruelty-free

HOW TO USE:

  • Apply just a touch of this formula before your shadow for more vibrant color and crease-free, all-day staying power.
  • Mix with your favorite eyeshadow or 24/7 Glide-On Eye Pencil for crease-free, custom cream shadows and liners.

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